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B2B

Coworkers brainstorming presentation design
25 Jan 2025

Presentation Design Best Practices

When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action...
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Lead,Scoring,Memo,On,The,Blue,Sticker.
23 Jan 2025

Lead Scoring: Benefits, Best Practices, Pitfalls, and More  

When it comes to boosting marketing efficiency and improving sales outcomes, lead scoring can be game-changing. But do you know the benefits of lead scoring? And how can you implement...
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person using Instagram app on phone and Instagram on desktop
10 Dec 2024

B2B Instagram Marketing: Why It Matters and How to Get Started

B2B
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. What is the benefit...
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17 Jul 2024

How is the Rule of Thirds Used in Design?

Author: Carolyn Menz
Did you know that 90% of information transmitted to the brain is visual? In fact, our eyes can register 36,000 visual messages per hour. The brain has the unbelievable capacity...
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27 Dec 2023

Optimize Your Event Marketing ROI with Lead Nurturing

Utilizing event marketing as part of your overall marketing strategy is a highly effective way to boost brand visibility, engage with your target audience on a personal level, and showcase...
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6 Dec 2023

Effective Content Creation for Your B2B Website

Author: Vicki Harte
Your B2B website plays a pivotal role in powering business success by building credibility, increasing exposure, and supplementing sales efforts to support business growth. Unlike a B2C website that’s designed...
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29 Nov 2023

Strategic and Effective Design for Your B2B Website

A B2C website is something we are probably all familiar with – you need to buy something that you can’t find in a store, or don’t have time to be...
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22 Nov 2023

Strategic Elements of Your B2B Website

For B2B businesses a website’s role in the buyer’s journey is less self-evident than in B2C companies. While a B2C website is designed to sell products to an end-consumer, a...
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15 Nov 2023

Does Your Business Need a B2B Website?

Author: Vicki Harte
If you sell a product directly to consumers, having a website is a no-brainer. But when you have a B2B business with a complex sales cycle that doesn’t transact online,...
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25 Oct 2023

Why Marketing Message Strategy Matters

Author: Carolyn Menz
Your marketing strategy is key to sustainable success and business growth – it must be clear and impactful to resonate with your audience. At the heart of your marketing lies...
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27 Sep 2023

The Value of Software Systems Integration

Isn’t technology wonderful? Gone are the days of tracking your business operations on paper, storing every customer touch point in gigantic filing cabinets and shelves of endless three-ring binders. Through...
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13 Sep 2023

Marketing Turnover: Is Outsourced Marketing the Solution?

Employee turnover is a challenge many businesses face – businesses of all sizes in every industry, costing employers millions of dollars. Losing a member of your team costs you approximately...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995