Planning Your Event
Skilled Event Marketers
Events are a highly effective way to boost brand visibility, engage with your target audience on a personal level, and showcase your services. But how well you plan, manage, and execute these events can mean the difference between generating valuable leads that are likely to convert and missed opportunities and low ROI.
At Paradigm Marketing and Design, our team of skilled event marketers provides customized strategic and hands-on support that encompasses everything from pre-event strategic planning through post-event lead-nurturing and beyond. Whether you’re participating at an industry conference, organizing a fundraiser, or hosting a customer event, we offer end-to-end thought leadership and support to help you execute a successful event that resonates with your audience and, ultimately, supports your marketing goals.
Our Event Services
Building Your Event Marketing Plan & Strategy
- Pre-event planning: We help you create, develop, and implement a marketing strategy for a captivating event experience. From targeting the right prospects, creating and sending invites, and managing registrations to optimizing your event’s marketing collateral and online presence, we consider every aspect of your pre-event marketing to fuel your event’s success.
- On-site event marketing support: Serving as an extension of your marketing team, we engage with participants, generate leads, manage social media in real time, and provide any other necessary on-site support. With every interaction, we gauge interest and gather valuable insights to inform follow-up activities and future initiatives.
- Post-event lead nurturing: Following the event, we create programs that nurture the leads, keep your brand top-of-mind, and bring prospects further into the funnel—from follow-up emails and social postings to press releases, blog posts, and more.
- Public relations (PR) support and social media management: Our marketing pros bring advanced expertise in PR and social media management to help you boost your event’s visibility, establish credibility, and ensure it garners the attention it deserves.
- Creative support: Backed by a team of graphic designers, web designers, and copywriters, we create marketing materials that cut through the clutter, create an impact, and represent your brand. From pre-event postcards, pop-up banners, and tabletop materials to event web pages, intuitive apps, post-event mailers, and more, we elevate your event’s visual appeal and messaging to create a memorable impression.
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