Streamline Your Complex Sales Process
Sales Enablement
Does your business operate in a complex sales environment that requires human interaction to close a deal? In this environment, the customer journey begins long before your sales team initiates contact. In fact, on average it takes nine to 13 audience engagements to make a lasting impact on a consumer. Where, how, and by whom those touches occur can mean the difference between a highly productive sales team that exceeds sales goals and one that’s spinning its wheels just to keep up. At Paradigm Marketing and Design, we partner with you to streamline this process to deliver more of the right leads to your sales team, so they can close more deals in less time at a lower cost-per-sale to drive revenue.
Empowering Your Sales Team
Why Sales Enablement?
Sales enablement is the strategic and ongoing process of empowering sales teams with the necessary tools, information, and content to sell effectively. On average, businesses with sales enablement programs have a 49%-win rate on forecasted deals compared to 42.5% for those without such programs. And 76% of companies with a sales enablement program report an increase in sales ranging from 6% to 20%.[1]
Paradigm Marketing and Design brings people, process, and technology together to create a sales enablement program with a purpose-built marketing-to-sales infrastructure designed to drive more sales. With advanced sales enablement tools and expertise, we ensure your sales team is talking to the right people with the right message at the right time to deliver a more positive customer experience, win more sales, and drive meaningful growth.
Sales Enablement Tools
Customized for Your Business
Your path to sales success is unique to your business; there is no one size-fits-all. We partner with your sales and marketing teams to understand their respective needs and goals to create a sales enablement program that integrates with your processes and CRM systems, creates synergies between the two functions, and delivers the right leads to your sales team at the ideal time in the buyer’s journey.
Together we build a lead nurturing process that follows a three-phased approach:
- Bring leads into your database: We attract potential leads into your database through thought leadership content like white papers, webinars, blogs, and more to position your brand as an authority in your field.
- Nurture and qualify the leads: We engage those contacts through data-backed nurturing strategies designed to create meaningful interactions, then score them to identify those with the highest potential for sales conversion.
- Deliver the best leads to your sales team: We provide the sales team highly qualified leads with detailed insights tailored to the prospect’s unique interests and requirements.
Turn Prospects into Revenue
Paradigm’s Sales Enablement Solutions
With a robust suite of sales enablement tools, a marketing-to-sales infrastructure customized to your business, and a team of marketing strategists by your side, you will be poised to consistently deliver a steady stream of qualified leads to your sales team so they can focus on what they do best: closing deals and driving growth.
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