E&S Insurance Company has Successful Market Entry in Tight Timeframe
Overview
A newly formed Excess & Surplus (E&S) insurance company needed marketing support in advance of its official launch. By partnering with Paradigm Marketing and Design, the client not only enjoyed a successful debut into the market, but also established a sustainable digital presence that continues to drive engagement and business growth.
Challenge
This E&S insurance company needed urgent marketing support for its public launch, which was just weeks away. Initially, the client only wanted a press release announcing the launch. However, they lacked both a website and a social media presence, which would limit the impact of a press announcement. Paradigm recognized the need for a more comprehensive approach.
Taking Action
With the launch imminent, Paradigm acted quickly to help the client establish a robust online presence to boost visibility and ensure a strong market debut. Key steps included:
- Social media development: Within days, Paradigm established a LinkedIn profile for the company, complete with compelling copy and a custom-designed banner, setting the tone for a professional digital presence.
- Web presence: Simultaneously, a landing page was created, featuring essential company information and a contact form. This served as an interim web presence to support the launch while the full website was under development.
- Press engagement: With these digital assets in place, Paradigm crafted and distributed a press release, successfully securing coverage in six key trade publications and promoting it across social media platforms.
Results
Paradigm’s strategic foresight, creative problem-solving, and timely efforts delivered remarkable outcomes for the client. In the first four months alone, they achieved:
- Over 1,000 LinkedIn followers
- 183,000 impressions from social media posts
- Over 3,000 social media engagements (reactions and comments)
- 11,600 clicks on social media posts
- A full website launch