Lead Scoring Strategy Services
Did You Know?
- 61% of B2B marketers send all leads directly to their sales team, but just 27% of those leads are qualified.
- Only 56% of B2B organizations verify valid business leads before they are passed to the sales team.
- 79% of marketing leads never convert into sales.*
To cultivate a warm lead – one that is poised to buy – sales teams must be confident that their potential customer is a good fit for their product or service and is at the right stage of their buying journey to make their purchase.
Too often, there is a significant disconnect in a company’s workflow strategy between its marketing and sales teams. When it happens, you are wasting the valuable time of your sales team and losing money. Lead scoring strategy is a powerful tool to fill in that gap.
Lead scoring strategy can help sales professionals navigate the complex business environment and make meaningful contributions to business growth. It offers a systematic approach to assess and prioritize leads based on specific criteria and behaviors.
Our Approach to Lead Scoring Strategy
Lead Scoring Strategy and Best Practices
Lead scoring works by assigning a point value to each lead based on predetermined criteria and behaviors, such as demographics, level of engagement, and interactions with marketing touch points, with weights that qualify the relative importance of the different scoring factors. Lead scoring is intended to empower sales teams to prioritize their efforts on the leads that are most likely to convert.
Our approach is built on these key lead scoring best practices:
- Aligning marketing and sales teams
- Including demographic, firmographic, and behavioral attributes
- Leveraging technology
- Measuring and improving constantly
Providing Lead Scoring Best Practices Fit for You
When establishing a lead scoring strategy for your organization, there is no one-size-fits-all way to infuse it into your workflow strategy. That’s why Paradigm develops a customized approach for every client that is tailored to their target audiences, business objectives, and unique criteria for qualifying leads.
Benefit from Top-Notch Lead Scoring Tools
At Paradigm, we know that with the right practices, protocols, technology, lead scoring tools, and foundation in place, you can embrace lead scoring as a strategic engine to enhance your competitive advantage, drive growth, and unlock the true potential of your sales and marketing efforts.
Find Out the Benefits of Lead Scoring with Paradigm
With a systematic approach to assessing and prioritizing leads, you can benefit from higher conversion rates, improved sales efficiency and productivity, better alignment between sales and marketing, lower customer acquisition costs, increased revenue, and more profitable decision making. To learn how we can create sales, marketing, and workflow strategies that align with your objectives and revenue goals, contact us today.
*https://blog.hubspot.com/blog/tabid/6307/bid/30901/30-thought-provoking-lead-nurturing-stats-you-can-t-ignore.aspx
Phone: