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Tips, Insights and Trends

Does Your Business Need a B2B Website?

Categories: B2B, Web Development
Author: Vicki Harte

If you sell a product directly to consumers, having a website is a no-brainer. But when you have a B2B business with a complex sales cycle that doesn’t transact online, it is a little less clear-cut. What impact, if any, does a B2B website have on a business’s bottom line?

While most B2B businesses do have a website, many don’t prioritize it in their operations, with just 51% including it as a top-line item in their budgets. (1) Some B2B business leaders grossly underestimate the importance of their website in the overall success of their business. In a recent study of 600 small business owners, 30% say they don’t have a website. Within the study, most stated they would not add a website to their marketing strategy, believing websites are irrelevant in their industry. Instead, they rely heavily on social media to serve as their online presence. (2) This is a mistake.

Your B2B website is your business’s digital front door and is a critical piece in your overall marketing and sales endeavors.

The Proven Value of a B2B Website

A well-designed website is foundational to a business’s success in today’s digital era. Regardless of industry, customer profile, or the type of product or service offered, the value of a good website pays dividends in supporting a thriving business—and here’s why:

A B2B website is one of the most effective ways to communicate a company’s value proposition, highlight how it stacks up against competitors, and illustrate features and benefits. A visually appealing, high-functioning, and informative website is not a nice-to-have—it is essential to any business’s success. Does a B2B website impact sales? The answer is a resounding “yes!”

At Paradigm, we work every day to help B2B business leaders to understand the power their web presence holds and help them to avoid the impact of a bad website. With our wraparound services, we create marketing and branding strategies and tools that work in lockstep. Whether it is a WordPress site or other platform, our web design and development services align with your business goals and conveys your brand and value proposition to your audiences. Contact us today and learn how our B2B website development services can help you generate business and build your brand.

(1) https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/

(2) https://upcity.com/experts/small-business-website-survey/

(3) https://www.verisign.com/assets/Research-small-business-september2013.pdf?inc=www.verisigninc.com

(4) https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/

(5) https://www.chiefmarketer.com/wp-content/uploads/2020/01/2020-b2b-marketing.pdf

(6) https://www.youtube.com/watch?v=VJHt_irVc0w

(7) https://startupbonsai.com/b2b-marketing-statistics/

About the Author

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995