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B2B

6 Sep 2023

What Outsourcing Your Marketing Can Do for Your Bottom Line

In today’s constantly changing environment, businesses are running up against a series of challenges that make it difficult to keep pace with the landscape and remain competitive. If you are...
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30 Aug 2023

To Outsource Your Marketing or Not to Outsource: What’s Better for your Business?

The last few years have been challenging for business leaders – inflation is high, a recession may be looming, and customer demands continue to evolve amid a constantly changing environment....
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Desk littered with laptop keyboard, pencils, glasses, a coffee, and a notebook with the phrases sales, marketing, and growth written on it in black marker.
23 Aug 2023

Your Sales Double Agent: Marketing and Branding’s Covert Benefits

Investing in marketing and branding services is critical to your business success. Results of Bain & Company and Google’s Measurement Maturity Survey show that the top 100 businesses with the...
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Glowing buttons depicting marketing strategy services.
16 Aug 2023

The Business Impact of Marketing Strategy

If you own or operate a B2B company, it is likely that your customer or client requires a discussion with a member of your sales team before they invest in...
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Hand holding a horizontal pad with a glowing bar graph rising up out of it in front of a map of the world.
9 Aug 2023

What is Marketing and Do You Really Need it?

In times of economic uncertainty, businesses must look for opportunities to save money – cutting costs where possible and striving to produce the same quality products and services with less....
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Woman in front of laptop pointing to data charts document while holding smart phone with marketing concepts icons around
3 Jul 2023

The Importance of Understanding Consumer Behavior in Marketing

Author: Carolyn Menz
Offering a great product or service is a good start to building a business, but it isn’t enough to sustain long-term sales. If you really want to make a splash...
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Hands on a laptop searching 'Content Marketing'
9 May 2023

The Importance of Creative Content Marketing and How to Use It

In marketing, you may hear the phrase, “content is king.” That’s because creative content marketing is a tool many marketers utilize, with 64% of the most successful B2B marketers maintaining...
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Photo of hands with phone with the word rebrand and icons
4 May 2023

Why Strategy Is Important When Rebranding

Your brand is integral to the success of your business – it reflects who you are, how you operate, and what your customers can expect from you. In fact, 77%...
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Two medical researchers examine results of their biotechnology marketing strategy
20 Apr 2023

From Science to Sales: Marketing for Biotechnology Companies

The biotechnology industry is one of the most rapidly evolving fields in the world, with a global market projected to reach over $2 trillion by 2025. Driven by rapid advancements...
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Sponsorship word from wooden blocks
2 Feb 2023

Generating Sponsorship Income for your Association

Finding income sources for your association is essential for your organization to be able to exist and provide value to your membership. The two primary ways to create association income...
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Wooden blocks with letters that reads Membership
20 Jan 2023

Effective Membership Growth Strategies for Associations

Are you having trouble growing the membership of your association? If so, you are not alone – 68% of organizations have difficulty with it (1). Membership is one of your...
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Bold subliminal word with its definition on a dictionary
12 Jan 2023

Subliminal Messages in Advertising

Have you ever noticed the hidden messages in the logos for Amazon, Tostitos, FedEx, and Baskin Robbins? No? Go take a look. We’ll wait. If you missed these great instances...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995