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B2B

Website under construction with laptop, 3d illustration
11 Nov 2022

Revamping Your Website: What It Means and Avoiding Bottlenecks

It may be one of the most feared phrases in the life of a business owner – website redesign. Revamping a website usually costs thousands, if not tens of thousands,...
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ui/ux and mobile application on each of the smartphones screen with and graphs
4 Nov 2022

UI and UX in Digital Marketing: Like Peanut Butter and Jelly

Author: Carolyn Menz
Did you know it takes only 54 milliseconds for a site visitor to form their opinion of your website (1)? And that 94% of those first impressions are made based...
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Puzzle with three words monetary, frequency, recency
28 Oct 2022

What is RFM Segmentation and Can It Help You?

In times of uncertainty, companies are looking for anything to help them reach their business goals. One of the greatest assets you have is your target audience. Knowing them, the...
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Web analytics concept, graphs and charts on a laptop screen and analysis text
19 Oct 2022

How to Use Tools to Analyze Website Traffic

Your website is probably one of, if not the, most important tool in your arsenal for marketing and operating your business. You also probably invested a significant amount of money,...
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Business man pointing to optimization process text concept
29 Aug 2022

Catapulting Your Sales with Sales Process Optimization

Remember that famous Alec Baldwin line on the ABCs of sales from the movie Glengarry Glen Ross, “Always be closing?” You are building relationships, qualifying your leads, and making a...
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19 Aug 2022

ADA Compliance and SEO: the Web’s Power Couple

Author: Carolyn Menz
We gather here today to witness the joining of a couple not everyone predicted would find happiness. Some said they weren’t right for each other, and many tried to keep...
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Miniature Businessman On A White Puzzle With Text Salesforce Integration
12 Aug 2022

WordPress Salesforce Integration

Author: Carolyn Menz
Do you use WordPress for your website and digital management? Do you use Salesforce as your Customer Relationship Management (CRM) platform? Considering WordPress is the world’s most popular Content Management...
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Team members in the office laying out ideas, with virtual screen, and concept of design, thinking and process
21 Apr 2022

How To Choose a Small Business Marketing Agency

When you started your small business, you were probably doing everything yourself, or maybe you had a small team behind you. Often one of the hardest things a small business...
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Magnifying glass over B2B letter key on a laptop
31 Mar 2022

The 8 Best B2B Content Promotion Tactics for 2022

Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on...
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Big Content text on a computer screen on the office table
3 Mar 2022

How to Create a Social Media Content Calendar for Your Business

Social media is a mighty marketing tool that often requires a delicate balancing act to maintain a steady flow of outreach, to react to real-time events, and to avoid feeling...
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Man with laptop, tablet and mobile phone on top of his two hands with new technology concept icons
17 Feb 2022

How to Introduce New Technology to an Organization Successfully

Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your...
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People grouped in to three part and forming a pie chart
10 Feb 2022

How to Use Demographics in Digital Marketing to Reach Your Target Audience

If someone asked you to tell them a little bit about yourself, what would you say? You may give your age and where you are from. You would probably describe...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995