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B2B

A person holding a mobile with WordPress logo infront of a laptop with WordPress site on screen
3 Feb 2022

Deciding Between a Custom WordPress Theme or Custom Design When Creating Your Website

Author: Carolyn Menz
Is it time to create a website for your growing business, but you don’t know where to begin? Is your website screaming for an update, but you are paralyzed by...
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business man and woman charting marketing success
19 Jan 2022

Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong)

Author: Vicki Harte
Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI...
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A man standing in front of his computer speaking to people at a virtual event
25 Nov 2021

How to Find Speakers for a Virtual Event

Since mid-2020, we have experienced a radical increase in virtual events, which has shifted the way the business community approaches events marketing, and it seems virtual events are here to...
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Worflow text on a virtual screen with icons and man holding small camera
23 Sep 2021

How to Create a Complex Sales Cycle Workflow

Creating a predictable, repeatable process for your sales cycle allows you to spend less time closing a sale, so you can start generating the next. This is especially important in...
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Man touching a tablet with CRM text and icons around on a virtual screen
9 Sep 2021

Benefits of CRM Software for Small Businesses

No matter the industry you work in, the products you sell, or the services you offer, your clients and customers are the lifeblood of your business. The better you can...
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Boss running a productive team meeting to discuss B2B Digital Marketing for Tech Company with different strategies written on a white board.
20 May 2021

B2B Digital Marketing for IT and Tech Companies: Is It Necessary?

B2B
Generally speaking, the fullness (or lack thereof) of your sales funnel depends on how well you’re able to get your products or services in front of the right people on...
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Two employees working on laptops and drawing out a website design on desk paper
29 Apr 2021

The Importance of Responsive Web Design and What It Means

Author: Carolyn Menz
Why use a responsive design for the development of your new website? There’s an endless list of reasons, and it looks something like this: Mac vs. PC; Apple vs. Android;...
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Male employee drinking coffee at office desk while working on social media strategy at desktop
18 Mar 2021

How to Train Employees to Use Social Media for Your Business

Social media has become ubiquitous in today’s society and plays a significant role in the personal and professional lives of millions of people every day. Most would likely agree that...
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Business finance internet shopping trade exchange concept. Busin
25 Feb 2021

4 Strategies to Improve and Accelerate Your B2B Sales Cycle Stages

Forget what you’ve heard about rainbows and unicorns. Creating a short, predictable, repeatable process for your B2B sales cycle is the stuff dreams are actually made of. Because when you...
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B2B and B2C letters, push pins and eyeglasses on a peg letter board on top of a desk with pens, paper clips and an indoor plant
18 Feb 2021

What is the Difference Between B2B and B2C eCommerce Web Design?

As the face of your eCommerce business, your website is the first place visitors will go to form an impression of you. It’s your best shot to grab their attention,...
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documents with charts stacked on a table
28 Jan 2021

Strengthening Your Brand with B2B Content Marketing

It’s natural to want to think of B2B marketing as the less exciting version of its to B2C counterpart. Marketing to stuffy business execs can’t possibly be as fulfilling as...
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Small Business Owner typing on a laptop with WordPress concept on the screen while writing on a notebook
11 Dec 2020

Top 5 Reasons You Should Use WordPress for Your Small Business Website

You are building a website and you have searched for website design examples that suit your branding and aesthetic. The next question is which content management system should you choose?...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995