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Coworkers brainstorming presentation design
25 Jan 2025

Presentation Design Best Practices

When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action...
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Lead,Scoring,Memo,On,The,Blue,Sticker.
23 Jan 2025

Lead Scoring: Benefits, Best Practices, Pitfalls, and More  

When it comes to boosting marketing efficiency and improving sales outcomes, lead scoring can be game-changing. But do you know the benefits of lead scoring? And how can you implement...
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Person online shopping on laptop and phone
15 Jan 2025

E-commerce vs. E-business: What’s the Difference?

Analysts predict that the global e-commerce market will reach $4.8 trillion by 2025. By 2027, it’s estimated that 23% of retail sales will take place online1. While e-commerce focuses on...
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person using Instagram app on phone and Instagram on desktop
10 Dec 2024

B2B Instagram Marketing: Why It Matters and How to Get Started

B2B
Social media can be an effective marketing tool in meeting your business objectives. Instagram is a resource often overlooked by business owners when using social media. What is the benefit...
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Team working on small business content calendar
11 Sep 2024

How to Create a Social Media Content Calendar for Your Small Business

Social media marketing has emerged as a powerful tool for businesses to engage with their target audience through relevant, timely, and informative content and interactive discussions. But without an organized...
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Woman working on her lifestyle brand
30 Aug 2024

What is a Lifestyle Brand and How Do You Start One?

In today’s interconnected marketing world, customer expectations go beyond the pursuit of a product – they want to buy an entire experience. Lifestyle brands are particularly effective at this approach,...
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17 Jul 2024

How is the Rule of Thirds Used in Design?

Author: Carolyn Menz
Did you know that 90% of information transmitted to the brain is visual? In fact, our eyes can register 36,000 visual messages per hour. The brain has the unbelievable capacity...
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10 Jul 2024

Building an Inclusive Web: How to Make Your Website ADA Compliant

Why ADA Website Compliance Matters: The Americans with Disabilities Act (ADA) of 1990 stands as a cornerstone of civil rights legislation in the United States, ensuring accessibility not just in...
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26 Jun 2024

The Power of You: Why is Personal Branding Important for Professional Services Leaders

Author: Kristen Hine
What is Personal Branding? Personal branding is the practice of marketing people and their careers as brands. It’s about creating a distinct and memorable identity that encapsulates your skills, personality,...
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27 Dec 2023

Optimize Your Event Marketing ROI with Lead Nurturing

Utilizing event marketing as part of your overall marketing strategy is a highly effective way to boost brand visibility, engage with your target audience on a personal level, and showcase...
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20 Dec 2023

Your Events Management Marketing Checklist

Hosting events is a highly effective way to boost brand visibility, engage with your target audience on a personal level, and showcase your services. Almost half of organizations that invest...
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13 Dec 2023

Should Events Be a Part of Your Marketing Strategy?

In the ever-evolving, complex world of modern business, companies are always trying to find new ways to stand out and get ahead – to build brand awareness, fill their sales...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995