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Industry

group of stick figures under magnifying glass
30 May 2018

Buyer Persona: Stop Guessing, How to Determine Your Target Audience

As marketing professionals, we see it time and time again: businesses of all sizes – from large corporations to small companies, and everything in between – are communicating the wrong...
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technology image with a lock in the center
22 May 2018

Important Google Update: Chrome set to mark certain websites unsecure

Google recently announced that on July 1, 2018 it will run a major update to Google Chrome. At that time, websites that do not have a correctly installed security (SSL)...
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Thought bubble with light bulb inside
27 Apr 2018

Thought Leadership for Professional Services

Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning...
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Marketing analytics charts and graphs
13 Apr 2018

Marketing Analytics & Measurement Dashboards

Author: Carolyn Menz
Numbers may not lie, but they can get overwhelming – and fast. In the marketing sphere, we tend to stress the importance of marketing analytics and measurements, and yet with...
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tablet and spreadsheets displaying charts and graphs
6 Apr 2018

Maximizing the Marketing ROI

Typically, when we spend money, we expect to receive something in return. Chances are, you wouldn’t wander into a grocery store, hand the cashier a $20 bill, and happily walk...
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Aligning Sales & Marketing Teams
16 Mar 2018

Aligning Sales & Marketing Teams

Author: Carolyn Menz
Teamwork makes the dream work – especially in executing your business’s sales and marketing strategies. Experts on the topic believe that synergizing your sales and marketing teams should be your...
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The Importance of Implementing Your Strategic Message Consistently
2 Mar 2018

The Importance of Implementing Your Strategic Message Consistently

Author: Carolyn Menz
So you’ve got a logo, maybe a clever slogan, and a core message already in place. You’ve defined your brand, and your audience understands exactly what they should be able...
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Non-Profit Event Marketing - Are You Maximizing Your Return on Time Investment?
27 Feb 2018

Non-Profit Event Marketing – Are You Maximizing Your Return on Time Investment?

There’s a reason non-profit organizations put so much money into their event marketing: a well-marketed fundraiser increases brand awareness, attracts new donors and is a great opportunity to secure corporate...
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Our Top 3 Recommended Social Media Tools You Need
13 Feb 2018

Our Top 3 Recommended Social Media Tools You Need

Like any true pro, a good social media marketer carries a trusty bag of tricks in his or her virtual back pocket. With the popularity of social media-based and general...
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Media Sponsorship – A Missed Opportunity for Nonprofits
1 Feb 2018

Media Sponsorship – A Missed Opportunity for Nonprofits

It’s never a wise business move to leave money on the table, and that’s especially true for non-profit organizations whose income streams directly affect the lives of the individuals they...
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TeamPAR
23 Jan 2018

Rebrand Yields Massive Business Growth

Author: Carolyn Menz
Overview Par Corporation, Inc. was established in 1992 as a mother-daughter team and has since grown into a dedicated group of free-thinking design experts and client advocates. The company began...
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Developing Your Message Strategy
21 Jan 2018

Developing Your Message Strategy

Author: Carolyn Menz
Think for a moment about what your clients want to get out of working with you. Now, how confident are you in that answer? Are you sure that’s what they actually want,...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995