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smart phone displaying social media icons on screen
26 Oct 2018

B2B Social Media Marketing

B2B
Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and...
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Close up of finger pointing to network
5 Oct 2018

Marketing on a Wish and a Prayer Part 4: Drip marketing and the touch process

The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an...
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important piece of the puzzle
28 Sep 2018

Marketing on a Wish and a Prayer Part 3: Why You Can’t Execute a Marketing Strategy in a Silo  

Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional...
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Graph showing long term growth
21 Sep 2018

Marketing on a Wish and a Prayer Part 2: Sweating the small stuff for long-term growth

To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy,...
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coin and sprouts representing growth
14 Sep 2018

Marketing on a Wish and a Prayer Part 1: How to prevent a business growth plateau

Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a...
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Close-Up Of Hand Holding Magnifying Glass Against Sky During Sun
31 Aug 2018

The Importance of Attention to Detail with Website Maintenance

I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled...
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Boosting social media presence
24 Aug 2018

5 Proven Initiatives to Boost Your Social Media

Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall...
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gavel and legal books
10 Aug 2018

Developing the strategic message for your law firm

Author: Carolyn Menz
If you’re a lawyer, you probably like to believe that your hard work and track record for successful outcomes are enough to keep new clients coming your way. For a...
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Office workers high five
1 Aug 2018

The Power of Cross Marketing

In just about every industry and across almost every facet of life, there is strength in numbers. There is power in partnerships. There is evidence that two heads are better...
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Business woman taking notes on a marketing campaign
27 Jul 2018

Setting and Achieving Successful Marketing Campaigns

Most small businesses don’t have the luxury of mistakes in their early years. Immediate, steady growth is critical to success. And, a successful branding and marketing strategy can take 6-12...
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Laptop screen displaying website analytics
5 Jul 2018

Using Content Marketing Statistics to Make Data Driven Decisions

Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had...
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Marketing agency team members fist bump
6 Jun 2018

Hiring a Marketing Agency vs. an Employee

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995