Skip to main content
Let's Work Together Let's ChatLet's Work Together

Industry

Finger pointing on tablet pc with a virtual screen showing various digital marketing channel icons
4 Sep 2020

Top 6 List of Digital Marketing Channels for Businesses

...
Continue Reading
Data charts for Non Profit showing on a laptop computer
28 Aug 2020

A New Approach to Fundraising for Non-Profits During COVID

When COVID hit last spring, the nonprofit sector was among the many to bear the financial wrath of the devastating pandemic. According to a Charities Aid Foundation of America report,...
Continue Reading
Man's hand holding iPhone smart phone showing social media apps icons
25 Jul 2020

Using Social Media for Marketing Research

Gone are the days of formal studies, company-run research groups, and in-depth interviews. (Well, not really. These things still exist and still have value.) But as life as we know...
Continue Reading
Marketing segmentation
1 Jun 2020

B2B Marketing Segmentation and Targeting Strategies

B2B
Like snowflakes and fingerprints, no two businesses are exactly the same. Every business has its own particular personality traits that help to define who they are and the core values...
Continue Reading
Problematic people sitting in an office reading a document
29 Apr 2020

Doubling Down on Your Marketing During Recession

While every single business in the entire world is navigating the new normal around the COVID-19 pandemic, and the new business environment, many are wondering how to proceed forward and...
Continue Reading
Rachel Durkan Paradigm Marketing and Design, President and Founder
27 Mar 2020

Opinion: Magento 2: The Smart Migration is a Proactive Migration

Author: Carolyn Menz
As of March 2020, 95% of websites built on Magento have not upgraded to Magento 2! Now more than ever, your website is your number one marketing tool and ensuring...
Continue Reading
Finger pointing to phone with LinkedIn logo on screen over laptop with Linkedin on homepage, a small shopping cart and a plant on the table
24 Mar 2020

How to Increase Conversions Using LinkedIn Retargeting Ads

B2B
Have you ever browsed a website for a specific item—a pair of shoes, a coffee maker or even a car, for example—only to be later magically greeted with an ad...
Continue Reading
Coronavirus particles, illustration with texts "IN RESPONSE TO COVID-19" and a logo of Paradigm at the bottom
18 Mar 2020

Coronavirus Global Message

We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming...
Continue Reading
Person holding an iphone with Facebook on the screen over a laptop with Facebook homepage
4 Mar 2020

Facebook Advertising for Nonprofits: Is it Worth It?

Facebook has pretty much permeated our lives, as evidenced by the billions of users who visit the leading social media platform each month. It should, therefore, come as no surprise...
Continue Reading
Rosanne-DeTorres
21 Nov 2019

How to Really Understand Your Customer to Grow Your Business

Author: Carolyn Menz
The following is a guest blog post provided courtesy of Rosanne DeTorres, managing partner and co-founder of DeTorres & DeGeorge Family Law. Did you know that 8 out of 10...
Continue Reading
business people working on SEO on a computer
20 Nov 2019

Measuring SEO Success: How Is Your Site Doing?

Author: Carolyn Menz
Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities This blog is provided courtesy of 9sail* Everyone’s heard of SEO, but few...
Continue Reading
group of happy people
27 Sep 2019

Grow Your Business with a Relationship Marketing Strategy

Relationship marketing is enhancing the connection you have with your existing customers in order to gain loyalty and lower your expenses over time for repeat business. A relationship marketing strategy...
Continue Reading
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995