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Coworkers brainstorming presentation design
25 Jan 2025

Presentation Design Best Practices

When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action...
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Lead,Scoring,Memo,On,The,Blue,Sticker.
23 Jan 2025

Lead Scoring: Benefits, Best Practices, Pitfalls, and More  

When it comes to boosting marketing efficiency and improving sales outcomes, lead scoring can be game-changing. But do you know the benefits of lead scoring? And how can you implement...
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10 Jul 2024

Building an Inclusive Web: How to Make Your Website ADA Compliant

Why ADA Website Compliance Matters: The Americans with Disabilities Act (ADA) of 1990 stands as a cornerstone of civil rights legislation in the United States, ensuring accessibility not just in...
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27 Sep 2023

The Value of Software Systems Integration

Isn’t technology wonderful? Gone are the days of tracking your business operations on paper, storing every customer touch point in gigantic filing cabinets and shelves of endless three-ring binders. Through...
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13 Sep 2023

Marketing Turnover: Is Outsourced Marketing the Solution?

Employee turnover is a challenge many businesses face – businesses of all sizes in every industry, costing employers millions of dollars. Losing a member of your team costs you approximately...
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6 Sep 2023

What Outsourcing Your Marketing Can Do for Your Bottom Line

In today’s constantly changing environment, businesses are running up against a series of challenges that make it difficult to keep pace with the landscape and remain competitive. If you are...
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30 Aug 2023

To Outsource Your Marketing or Not to Outsource: What’s Better for your Business?

The last few years have been challenging for business leaders – inflation is high, a recession may be looming, and customer demands continue to evolve amid a constantly changing environment....
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Desk littered with laptop keyboard, pencils, glasses, a coffee, and a notebook with the phrases sales, marketing, and growth written on it in black marker.
23 Aug 2023

Your Sales Double Agent: Marketing and Branding’s Covert Benefits

Investing in marketing and branding services is critical to your business success. Results of Bain & Company and Google’s Measurement Maturity Survey show that the top 100 businesses with the...
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Hand holding a horizontal pad with a glowing bar graph rising up out of it in front of a map of the world.
9 Aug 2023

What is Marketing and Do You Really Need it?

In times of economic uncertainty, businesses must look for opportunities to save money – cutting costs where possible and striving to produce the same quality products and services with less....
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Photo of wheel mechanism with participation concept letters
16 Mar 2023

How to Increase Member Participation in Your Association

Author: Kristen Hine
Your professional trade association relies on its members to thrive. While bringing in new members is an essential piece of the equation, member retention is foundational to your organization’s success....
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Partnership concept with hands putting puzzle pieces together on sky
17 Feb 2023

Partnership vs. Sponsorship: Helping Your Association Achieve Long-Term Success

Cultivating and sustaining income for your association is essential to be able to help the people you serve and do your valuable work. We have been discussing the primary tactics...
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Website under construction with laptop, 3d illustration
11 Nov 2022

Revamping Your Website: What It Means and Avoiding Bottlenecks

It may be one of the most feared phrases in the life of a business owner – website redesign. Revamping a website usually costs thousands, if not tens of thousands,...
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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995