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Your Website and the Buying Journey

Your Website and the Buying Journey

Your website is at the center, or the hub, of your marketing plan whether you are driving customers and prospects there via outbound campaigns or they are coming organically on their own. It should have a clear focus and help move your prospects through the buying journey, at their own pace, so that they become customers.

Each page on your website must have a clearly thought out message and call-to-action. When building your site, it is helpful to understand how someone might get to a particular page and ensure that your call-to-action is in alignment with where they are in the buyer’s journey. For example, someone landing on a page from an email campaign is likely already aware of your business and should receive a call-to-action that is further into the buying journey than someone who is first landing on your homepage for the first time.

For every business, that buying journey will be different, however the process for defining that buying journey will be similar for must businesses and starts with thorough understanding who your customers are and what they are buying from you.

Here are some questions that you should ask:

Remember, regardless of how people initially learn about your company, 70-80% [of people]  will search for additional information on their own so it is important to ensure that your website doesn’t stand alone and is fully integrated into your marketing strategy.

If you have questions about how your website fits into your marketing strategy, please feel free to contact us: info@paradigmmarketinganddesign.com.

About the Author

Rachel is the Founder and President of Paradigm Marketing and Design. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel is a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen.

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995