The success of your nonprofit is largely based on your ability to engage with stakeholders across multiple audience segments. This requires clear, articulate messaging that resonates with each group to inspire action. An impact statement is the key to accomplishing this important objective.
An impact statement is a comprehensive messaging tool that summarizes your organization’s goals and illustrates the tangible changes your efforts bring to different audience segments. Download the Crafting Your Impact Statement webinar to learn more.
The 60-minute session covers:
- How an impact statement is used to increase awareness, inspire involvement, and draw in more dollars
- Four transformative benefits of creating an impact statement
- The three core areas of focus that form the building blocks of your impact statement
- Where to begin
This webinar is ideal for:
- Nonprofit leaders
- Nonprofit marketing professionals
- Anyone looking to enhance their nonprofit’s messaging
ABOUT THE SPEAKER:
Rachel Durkan
President, Paradigm Marketing and Design
Rachel is the Founder and President of Paradigm Marketing and Design, an award-winning turnkey design, marketing, and sales automation agency specializing in working with B2B, professional services, and nonprofit clients. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel has become a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen.
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